Our Story

I n early April 2009, we opened our first small retail shop in Bali. It was the beginning of a journey that has now grown into 34 locations across Bali, two distinctive brands, and a team of people who continue to move the business forward every day.

The story is not simply about how many stores we have today. It is about what we have learned along the way — through change, experimentation, challenges, new ideas, and the people who have helped shape the business.

Learning by Doing

Our journey began with curiosity about products, materials, design, and the opportunities Indonesia offered. In the early years, we worked with manufacturers and explored different materials and ideas that could capture something uniquely Indonesian — from natural materials and traditional craftsmanship to colour, accessories, and fashion.

We quickly learned that creating something beautiful was only one part of the challenge. Creating products with consistent quality, developing reliable processes, understanding customers, and building a business that could grow required continuous learning.

So we learned by doing. We tried. We made mistakes. We changed. We tried again. Over time, this became part of how we work.

From one shop to 34 locations

Our first shop taught us the fundamentals of retail: how customers shop, what they respond to, which ideas work, and which ones need to change. Even in the early days, we understood that growth would require more than opening more stores. It required people, systems, processes, and a willingness to keep improving.

As the business grew, so did our team and our capabilities. Different people joined at different stages, bringing new skills, ideas, perspectives, and energy. The journey has been shaped not by one person, but by many people contributing over time.

Today, in 2026, 17 years after opening our first shop, we have 34 locations across Bali. But we still try to think like a company with one shop: stay close to customers, keep learning, and always ask what we can do better.